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How Google developed the design for AI Mode in Search

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For decades, Google Search has connected you to the vast information on the web. Over the years, we’ve introduced new ways to ask questions, and our search results have evolved far beyond “10 blue links” to images, videos, maps and more.

But this year, for the first time, Search rolled out a completely redesigned interface with a new way to address complex, multi-part questions and follow-ups. Enter AI Mode, an experience born from user behavior, built with the future in mind and refined through relentless testing.

At I/O 2025, we announced that if you’re in the U.S., you’ll soon see a new AI Mode tab in Search and a shortcut in the Google app’s search bar. Ask anything on your mind, and AI Mode delivers a clear, AI-powered response, with key details and handy links for diving deeper. Want to know more? Continue exploring with follow-up questions, or revisit a search later to pick up right where you left off.

“No product embodies our mission more than Google Search,” our CEO Sundar Pichai said during his recent Google I/O keynote. “It’s the reason we started investing in AI decades ago — and how we can deliver its benefits at the scale of human curiosity.”

With AI Mode, we can satisfy that curiosity in new ways. “AI Mode pushes the boundaries of our mission to make access to information effortless by allowing people to interact in a more natural, nuanced way,” says Product Management Director Soufi Esmaeilzadeh. “Instead of relying on keywords, you can now pose complex questions in plain language, mirroring how you’d naturally express yourself.”



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