According to the platform, these cities include Bangalore, Delhi, Mumbai, Chennai, Faridabad, Noida, Gurgaon, Kolkata, Hyderabad, and Pune, with plans to expand to more cities. The smartphone brands available include the iPhone 16e, Samsung M35, OnePlus Nord CE, and Redmi 14C.

Quick commerce platforms have been continuously expanding their offerings by partnering with brands and introducing products that were previously sold on ecommerce platforms. Rivals Zomato-owned Blinkit and Zepto are also offering electronics and phones, in addition to items such as fashion, accessories, beauty, and personal care products.

“The Indian consumer is discerning and knows exactly what they want, and this launch is a testament to our commitment to delivering just that. Whether it’s an urgent need or a long-awaited upgrade, we’re making high-quality tech purchases more convenient than ever,” said Amitesh Jha, chief executive of Swiggy Instamart.

This development comes as Swiggy Instamart has expanded its services to 100 cities across India, fuelled by increasing demand for 10-minute deliveries, especially in tier II and III markets. As of January, Swiggy operated 800 dark stores across 84 cities.

Instamart customers will also be able to avail a 5% discount on mobile phone orders above Rs 11,499 when using ICICI Bank credit cards, the company said in a statement.

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The Bengaluru-based food delivery and quick commerce firm reported operating revenue of Rs 3,993 crore for the October-December quarter, while its net loss widened to Rs 799 crore from Rs 574 crore a year earlier.The quick commerce market in India is expected to grow to between $42 billion and $55 billion by 2030, as per a recent report by Morgan Stanley.