Apple’s 2024 iphone launch event will commence today at Apple Park in Cupertino, California. Like its annual predecessors, this year’s event is anticipated to unveil the latest updates across Apple’s product range, with a major focus on the iPhone 16 series. Enthusiasts and tech aficionados globally are eagerly awaiting the reveal, which promises a range of new hardware and software innovations.

The “It’s Glowtime” event will be streamed live starting at 10:00 a.m. PT (10:30 p.m. IST) on Apple’s official website, YouTube channel, and Apple TV app. Viewers can look forward to a comprehensive event featuring announcements on hardware updates, software enhancements, and a look into Apple’s future AI-driven technologies.

Apple’s software ecosystem will also see significant updates. The company is anticipated to announce upgrades across its platforms, including iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, tvOS 18, and visionOS 2. These updates will bring a variety of new features, ensuring Apple’s devices continue to lead in technology. The AI integration in iOS 18 is expected to refine user interactions, enhance performance, and offer more personalized experiences.

The iPhone 16 series is set to introduce four new models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The new lineup is expected to incorporate Apple’s latest advancements in artificial intelligence, including the introduction of Apple Intelligence. This powerful AI system is anticipated to significantly enhance user experiences, including improvements to Siri and smoother interactions via iOS 18, the operating system for the new iPhones.

For those passionate about photography, the iPhone 16 Pro models are rumored to come with upgraded camera systems, larger displays, and a new capacitive capture button for instant photo and video captures. In contrast, the iPhone 16 and iPhone 16 Plus are expected to offer 8GB of RAM, boosting their capacity to handle Pro-level features such as the highly anticipated Action button.

In addition to the new iPhones, Apple is likely to introduce the Apple Watch X, which will feature a larger screen and a more lightweight design, making it a notable entry in the wearables market. The rugged Apple Watch Ultra 3 is also set to receive a 2024 update, though specifics have yet to be disclosed.

Apple is also expected to launch the 4th generation AirPods, which will include advanced features like Active Noise Cancellation (ANC) and a built-in speaker for more precise Find My tracking. These enhancements aim to improve the audio experience while maintaining a sleek and portable design.