Premium smartphone segment (₹30,000+) witnessed over 60% growth in value during the three-day Prime Day 2025 sale and nearly 70% of this growth came due to demand form Tier 2 and beyond cities. Samsung, Apple and OnePlus led this growth in the premium segment, shared Amazon India.

Consumer electronics and PC witnessed strong growth across all categories, with AI laptops, premium tablets, health-focused wearables, and action cameras emerging as customer favourites, while premium audio segments saw strong double-digit growth and increased adoption in Tier 2 cities.

The e-commerce platform saw a surge in the premium TV category with a 2X increase in TVs priced upwards of ₹1 lakh. Amazon Fire TV Stick HD was the third most-purchased electronics item.

The demand for premium products is on the rise due to increased affordability through options like No Cost EMI, instant bank discounts, exchange offers, and additional coupon discounts.

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1 out of 4 spends this Prime Day were on EMI. and 9 out of 10 EMI purchases were driven by No Cost EMI for the purchase of smartphones, electronics and large appliances. Amazon witnessed more than 30% growth in No Cost EMI.

This 2025 Prime Day happened between July 12-14. Prime Members placed more than 18,000 orders in a single minute which was more than 50% compared to Prime Day 2024.

More Prime members shopped with Amazon Pay this Prime Day, of which more than 60% were from Tier 2 and 3 cities and towns. More than 50% customers used ‘Amazon Pay Later’ during Prime Day’25.

Notably, 70% of new Prime sign-ups before the event came from Tier 2 and Tier 3 cities and towns.