Vivo has emerged as the leading smartphone brand with 20% market share in the first half of 2025, while Apple, for the first time, entered in top five smartphone brands in India with 9.7% share and became the fastest-growing brand with nearly 35% year-over-year (YoY) growth.

However, India’s smartphone market grew only 2% YoY in 1H25. In this phase, 60 million units were shipped, noted IDC.

Samsung lost around 2.5% share in the first half of the year 2025, yet it managed to secure number two spot in the leader board with nearly 15% market share.

Oppo registered 21% YoY growth and came third with a 12.3% market share. Realme lost 2.3% market and came fourth with over 10% share.

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Region wise, North India led this growth with 33% share followed by Southern states which grew fastest. Tier-4 cities like Mysore and Shimla saw strong double-digit gains.

The premium segment ₹50K+ phones drove growth while ₹10K–₹20K dominated volumes.