Former cricket team captain M.S. Dhoni during the launch of his app ‘Dhoni’ powered by Single.id, in Mumbai on February 19, 2025.
| Photo Credit: PTI

Single.ID, a reward systems platform will reward Former Indian cricket captain Mahendra Singh Dhoni’s loyal fans on the ‘DHONI’ app for their purchases with partner retailers, said Enigmatic Smile, a U.K.-based reward technology company.

In addition to the rewards on their purchases, fans will also get inside peaks into Dhoni’s life. “Registered users can enjoy exclusive access to never-before-seen videos, personal insights, and behind-the-scenes moments from Dhoni’s life” said Enigmatic Smile in its statement.

Also read | M.S. Dhoni says, just forgive and move on, can’t worry about everything

“You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app,” said Dhoni.

Enigmatic Smile is a U.K.-based rewards technology firm “supports 90 high-profile reward programs run by an expanding network of loyalty companies worldwide.”